Gone are the days of outbound marketing where you “beg, borrow and bug” to your audience through press releases, expensive paid advertisements, press releases, fliers, telemarketing and cold-calling.
The new word on the street these days in inbound marketing which is about earning the attention of your audience by:
- Making yourself easy to be found (digital media)
- Drawing customers to your website
- Producing good content including articles, blogs, videos, newsletters etc.
Growing Market Size
As the social media industry size is growing in leaps and bounds, there is more potential for inbound marketing. (Image from a Gplus.com infographic)
How to Improve Inbound Marketing
Resources
- Check out infographics about inbound marketing and more industry trends at Search Engine Journal.
- More presentations by Hubspot marketing.
