Inbound Marketing 101: Why and How to Expand Digital Media Engagement

15 Apr

Gone are the days of outbound marketing where you “beg, borrow and bug” to your audience  through press releases, expensive paid advertisements, press releases, fliers, telemarketing and cold-calling.

The  new word on the street these days in inbound marketing which is about earning the attention of your audience by:

  1. Making yourself easy to be found (digital media)
  2. Drawing customers to your website
  3. Producing good content including articles, blogs, videos, newsletters etc.

Growing Market Size

As the social media industry size is growing in leaps and bounds, there is more potential for inbound marketing.  (Image from a Gplus.com infographic)

How to Improve Inbound Marketing 


Resources

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